Why Businesses Need To Improve Their Branding

It is no longer just an option to improve the branding of your business but rather a necessity. We live in a hyper competitive society where people are constantly distracted. Digital media space currently is extremely crowded and multiple niches over lap each other (funny animal videos, car videos, real estate, travel videos, music, fashion and sports all on the same platform fighting for attention)  Digital presence is a new currency and has the ability to revolutionize a business much faster than traditional means. It used to take years to grow a business from scratch. Now with the right marketing strategies, the possibility that one can grow a business from conception, to having millions of people demanding their products in a few years is undeniable. Market demand is significantly in the hands of the public pioneered by marketing.  

Sadly, a large number of businesses have remained utterly invisible, unable to appeal to their market and grasp any attention from the minds of our short attention-spanned society. This is largely due to their limited use of marketing. With multiple businesses being launched on a daily basis, all providing similar services, it is important for them to establish a quality that separates themselves from others. 

The businesses that remain at the top have understood the importance of branding so much that we have grown attached to them. This is the essence of branding : Incorporating the elements of storytelling, film, photography and graphic design to create a compelling representation of your product: A representation which leaves an everlasting memory such as Geico advertisements from the 2000s.

As of 2024 large companies like Pampers, Sony and Coca Cola, Walmart and Amazon all understand the importance of branding, spending billions of dollars on advertising yearly. Due to how rapid trends are changing, (weekly)  companies now have no choice but to develop a catalog of enough content which they can post on their websites and social media. Conversely, small business rarely post on their social media platforms and expect to compete with already established large businesses.

Don’t choose to remain unseen!!! Take action today to scale your business.