Stop Selling a Product. Start Selling Experiences

Your brand needs to tell a story. It needs to immediately evoke emotions and people need to be able to relate to it. Common emotions are class, adrenaline/adventure, motivation, creativity and innovation, happiness.

A large percentage of shopping decisions are subconscious and instinctive. A majority of people can’t really explain why they like something. Large companies understand the importance of selling experiences or selling to appeal to emotions.

Tech companies such as Apple, Meta and Tesla sell inovation.

Food companies like Starbucks and Mc Donalds sell happiness.

Luxury fashion companies like Louis Viton, Chanel and Rolex sell class.

Toy or video game companies such as Lego, Hasbro and Nintendo sell creativity.

Other companies like Jeep and Red Bull sell adrenaline and adventure.

They all appeal to certain emotions that entice buyers.

What are you selling? Start selling experiences!!!